Lexus Elevate : A 360° Cycling Film
The good folks at Lexus made a commitment to Cycling last year with their sponsorship of the USA Pro Challenge, and we’re happy to see their support of active lifestyles continue. Fresh off the success of their recent Hoverboard video, Lexus is again combining cutting edge technology with sports to bring us something new.
“Lexus Elevate” is an immersive 360-degree film experience using the Samsung Gear VR + Samsung Galaxy S6 that tells the story of why pro cyclist Christian Vande Velde loves the sport. Lexus continues to push boundaries and explore applications for new technologies; its latest project proves that virtual reality isn’t just a gimmick but a credible filmmaking technology.
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