Ryan Lochte and Tyson Gay Featured in Light Show
On Friday evening, just after the Olympic Opening Ceremony, Gillette treated folks in Boston to their own show to commemorate the start of the games. It was a spectacle meant to wish Team USA a great start to the games, and featured 60-foot holograms of star athletes, Tyson Gay and Ryan Lochte, set to M83’s Steve McQueen.
Part science, part nature and part digital art, Gillette created a series of projected light displays on buildings throughout Boston culminating in a massive water show. The event used half a dozen projectors to display video images of Ryan Lochte and Tyson Gay in action on two massive screens of particulate water vapor sprayed above the surface of the water adjacent to Boston’s Institute of Contemporary Art.
Check out the stunning video below :