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The Beautiful Game

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Brazilian footballer PelĂ© often called Soccer, “The Beautiful Game.” While he was likely referring to magical touches, long arching centering passes, and finishing headers with pace… we finally understood what he was saying when we discovered this amazing digital artwork created for a 2014 World Cup Calendar. Digital artist Mike Campau prepared these stunning images for a Beer company client, and describes the project on his site :

The challenge was to create dynamic images of the women in action but still have a high level of female sexuality. There was a balance between being true to the “move” but at the same time showing the best assets of the models. The theme of bringing the stadiums into the most common scenic views and blending them together was to bring homage to soccer “living” in Brazil, amongst the people, the places, and the lifestyle. The intention was to create artistic photo illustrations that would pay homage to the world’s greatest sporting event.

What do you think, did he succeed?

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